Creative Director
thibaut-index.jpg

Thibaut

  Reimagining America’s oldest wallpaper brand for the digital age.   A sophisticated dual B2B/B2C platform that honors Thibaut’s heritage while attracting a new generation of designers and customers.   A  pioneering headless commerce platform  using

Reimagining America’s oldest wallpaper brand for the digital age.

A sophisticated dual B2B/B2C platform that honors Thibaut’s heritage while attracting a new generation of designers and customers.


A pioneering headless commerce platform using cutting-edge Shopify technology.

Distinct user journeys
for trade and consumer audiences with customized pricing, purchasing, and shipping options.

Sophisticated product exploration tools
including configurators, shareable swatch books, and "shop the look" features.

Refreshed brand identity and logo
to appeal to both established clientele and younger designers.

Streamlined management of vast product catalog
across three companies with global reach.

Integrated marketing automation to enhance customer engagement and drive sales.

Thibaut website casestudy-2880x16202.jpg
Thibaut website casestudy-2880x16203.jpg
Thibaut website casestudy-2880x16205.jpg
Thibaut website casestudy-2880x16207.jpg
Thibaut website casestudy-2880x16206.jpg
Thibaut website casestudy-2880x162010.jpg
Thibaut website casestudy-2880x16209.jpg
Thibaut website casestudy-2880x16208.jpg
Thibaut website casestudy-2880x162011.jpg
Thibaut website casestudy-2880x162012.jpg
Thibaut website casestudy-2880x162014.jpg
Thibaut website casestudy-2880x162015.jpg
Thibaut website casestudy-2880x162016.jpg
Thibaut website casestudy-2880x162017.jpg
Thibaut website casestudy-2880x162018.jpg
Thibaut website casestudy-2880x16204.jpg