Investing in everyday wellness.
Etain is New York State’s first women-and family-owned medical marijuana company. Committed to the highest quality standards, it is a true “seed-to-sale” enterprise, operating everything from cultivation to production to retail distribution. In anticipation of the legalization of recreational cannabis use state-wide, Etain needed to translate the founders’ vision into its next chapter as a wellness brand, expanding its role beyond a clinical offering.
Agency: 50,000feet
Introducing the new Motif™ magnetic vape pen.
A fun and clever campaign communicated the pen’s unique feature in snap.
Concept / design / messaging matrix / assets
Agency: 50,000feet